Death Wish Coffee LLC has sued competing brand Death Hell Coffee LLC for advertising and selling an allegedly confusingly similar product, a new lawsuit said.
“In the highly competitive coffee market, the effects of even initial confusion amongst consumers are likely to be momentous, particularly when the packaging and logos between the parties’ products are nearly identical,” said the complaint filed June 9 in the US District Court for the Middle District of Florida.
Death Hell and Death Wish sell their products online, on their respective websites and via their social media, to the same customer base, the complaint said. ...
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