CrossFit LLC says the North Beach Club of Cape May has infringed its trademarks by offering CrossFit-branded classes when it never had a contractual relationship with the company.
“The CROSSFIT brand is of particular value in the competitive ‘small-box’ fitness training industry, and so CrossFit is careful to cultivate, maintain, and protect the intellectual property rights that have enabled it to amass such considerable goodwill within its industry,” the complaint, filed in the US District Court for the District of New Jersey on Monday, says.
The company says it only licenses its trademarks and other intellectual property to “affiliates that ...
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