Consumers Win Class Status in Suit Over Undisclosed Paid Reviews

Consumers can proceed as a class in litigation alleging electronics company Sunvalleytek International Inc. consistently failed to disclose that it paid for high product ratings and reviews on Amazon.com.

Californian David Oh, who bought three products based on positive reviews, said they turned out to be poorly made and of low quality. He sued in the US District Court for the Northern District of California.

• Sunvalleytek’s omission left the misleading impression that the review scores for each product were honest, unbiased, and not influenced by compensation provided to customers, he said
• Oh has shown that his claims under California consumer ...