Cigna Hit With Proposed Class Action Over Online Tracking Pixels

Cigna was accused of trading the health information of insured people who visited its website for corporate profit in what the proposed class action called “an invasive betrayal of digital trust.”

The health insurance giant violated the Pennsylvania Wiretapping and Electronic Surveillance Control Act by allowing Pinterest, Snapchat, and Meta to intercept patients’ personal health data through the use of tracking pixels, the plaintiffs said in a complaint filed May 9 in the US District Court for the Eastern District of Pennsylvania.

Doing so also violated Cigna’s obligations under the federal Health Insurance Portability and Accountability Act not to disclose ...