Chelsea FC Accused of Illegally Using Tracking Pixels on Website

Sept. 8, 2025, 2:55 PM UTC

Chelsea FC Holdings Ltd. is facing a proposed class action accusing the football club of disclosing ChelseaFC.com website users’ personally identifiable information and video-watching history via tracking pixels from Meta, Google, TikTok, LinkedIn, and X.

In a complaint filed Sept. 5 in the US District Court for the Southern District of California, lead plaintiff Garland Peed V alleged the company violated the federal Video Privacy Protection Act and California’s Invasion of Privacy Act.

The VPPA prohibits video service providers from knowingly disclosing consumers’ PII related to their video viewing without prior written consent, while the California law bans intercepting or ...

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