Cannabis Company Says Competitor Copied Its Retro Look

A cannabis accessory purveyor that markets itself with pink coloring and a cigarette-smoking waitress is accusing a former distributor of unlawfully copying its branding and trademarks.

Colorado-based Blazy Susan LLC sued California-based LLC Smoke Tokes in the US District Court for the District of Colorado, alleging Smoke Tokes infringed on its trademarks with Smoke’s “Juicy Lucy” rolling papers and pre-rolled cones.

Since 2017 Blazy has sold smoking rolling papers and pre-rolled cones in pink packaging featuring the smoking server character Susan, “inspired by the concept of what if cannabis had always been mainstream and what would it look like in ...