Bloomingdales.com Hit With Lawsuit Over TikTok Data Sharing (1)

Bloomingdales.com LLC used online surveillance technology from TikTok Inc. to collect the sensitive information of website visitors without their consent in violation of the California Invasion of Privacy Act, a proposed federal class action said.

Lead plaintiff Kirra Hanson alleged that Bloomingdale’s installed the TikTok pixel on its website, a snippet of code that operates as a “trap-and-trace device” that collects the dialing, routing, addressing and signaling information generated by users.

The CIPA imposes civil liability and statutory penalties for the installation of trap-and-trace software without consent or a court order, according to a complaint filed Monday in the US District Court for the Central District of California.

Bloomingdale’s declined to comment.

The lawsuit comes two months after the US Court of Appeals for the Ninth Circuit affirmed the dismissal of a lawsuit against the company under the wiretapping provisions of the CIPA after finding that the plaintiff didn’t show she suffered a concrete injury from Bloomingdale’s used of online tracking tools on its website.

Hanson said the TikTok software on the website “scans every website for information, such as name, phone number and address, and simultaneously sends the information to TikTok in order to isolate with certainty the individual to be targeted.”

TikTok also shares the information with the Chinese government, she said.

“By sharing plaintiff’s and class members’ personal and de-anonymized data with TikTok, defendant effectively ‘doxed’ them to America’s most formidable geopolitical adversary,” the complaint said.

Hanson seeks to represent a class of California residents whose identifying information was sent to TikTok.

The lawsuit brings a single claim of violations of CIPA’s trap-and-trace provisions.

Hanson is seeking statutory penalties, injunctive relief, attorneys’ fees and costs, and pre-judgment interest.

Manning Law APC, Reuben D. Nathan of Newport Beach, Calif., and Ross Cornell of Big Bear Lake, Calif. represent Hanson and the proposed class.

The case is Hanson v. Bloomingdales.com LLC, C.D. Cal., No. 5:25-cv-00494, complaint filed 2/24/25.