Bloomingdales.com Hit With Lawsuit Over TikTok Data Sharing (1)

Bloomingdales.com LLC used online surveillance technology from TikTok Inc. to collect the sensitive information of website visitors without their consent in violation of the California Invasion of Privacy Act, a proposed federal class action said.

Lead plaintiff Kirra Hanson alleged that Bloomingdale’s installed the TikTok pixel on its website, a snippet of code that operates as a “trap-and-trace device” that collects the dialing, routing, addressing and signaling information generated by users.

The CIPA imposes civil liability and statutory penalties for the installation of trap-and-trace software without consent or a court order, according to a complaint filed Monday in the US ...