Beyond Meat Overstates Patties’ Protein Content, Suit Says (1)

Beyond Meat Inc. deceptively overstates the protein content of its plant-based patties and other meat alternative foods, consumers allege in a new proposed class action in federal court in Illinois.

Angelique Roberts and five other Illinois residents allege that Beyond Meat misleads consumers into thinking the plant-based products provide nutritional benefits equal to those found in traditional meat products.

Beyond Meat portrays its products as the “future of protein” and represents that eating the plant-based fare allows consumers to get high-quality protein in their diets while simultaneously helping the environment, the lawsuit alleges.

Proteins aren’t equal in their ability to ...