Bayer One A Day ‘Natural’ Vitamin Deception Lawsuit Advances

Bayer Corp. lost its bid for an early exit from a proposed class suit alleging it deceptively marketed One A Day Natural Fruit Bites Multivitamins containing chemically processed ingredients.

A factfinder must decide if the word “natural” is misleading, the US District Court for the Southern District of California said Tuesday, declining to dismiss the suit.

According to lead plaintiff Edison Corpuz, consumers think “natural” products don’t contain “non-natural, synthetic ingredients,” and the processing makes the product not natural.

The company said reasonable consumers wouldn’t expect “the bite-sized, chewy, obviously manufactured [OAD] product” to have been created solely by nature. ...