Bass Pro Lifetime Wool Sock Warranty Suit Survives Dismissal Bid

A Missouri man alleging Bass Pro Outdoor World LLC marketed socks with a “lifetime” warranty but replaced them with socks warranted for just 60 days raised viable deception claims in his proposed class suit, a Missouri federal court said.

Kent Slaughter alleged that Bass Pro advertised “Redhead Lifetime Guarantee All-Purpose Wool Socks” as having a “lifetime guarantee,” that they are “the last sock you’ll ever need to buy,” and that “if anything ever happens, if a dryer steals one of them on you, you bring the other one in, and we give you a brand-new pair of socks for [the] ...