Bai WonderWater Hit With Artificial Sweetener False-Ad Lawsuit

Bai Brands LLC deceptively advertised its flavored waters as free from artificial sweeteners despite containing stevia leaf extract, erythritol, or monk fruit extract, three artificial sugar replacements, a new proposed class action says.

The company knows “consumers are willing to pay more for products with natural claims,” like labels proclaiming the lack of artificial ingredients, and sells its WonderWaters at a premium as a result, the complaint filed Thursday in the US District Court for the Southern District of New York says.

Each of the alleged sweeteners comes from a plant but undergoes extensive industrial processing before they’re used as ...