Amazon Defeats Consumer Suit Over Prime Video Ad Introduction

Amazon.com Inc. legally could change the benefits of its Prime video service to introduce advertisements on the platform, a federal judge said in dismissing a consumer deception lawsuit.

The terms of service for both general Prime membership specifically for video services allow the company to change membership benefits at any time, Judge Barbara J. Rothstein of the US District Court for the Western District of Washington said Feb. 7.

The consumers didn’t buy “access to ‘ad-free Prime Video,’ let alone an ad-free Prime Video that Amazon promised would remain ad-free,” Rothstein said. “They purchased access to Prime Video, subject to ...