Amazon Beats Another Suit Over $10,000 Diversity Business Grant

A group of White entrepreneurs lost their challenge to Amazon.com Inc.'s Diversity Grant program aimed at certain minority delivery business owners.

The US District Court for the Southern District of California said the entrepreneurs lacked standing and didn’t sufficiently state a claim of discrimination since they didn’t apply to the program, which grants certain minority business owners $10,000 to cover start-up costs to become a “delivery service partner.”

Amazon introduced the diversity grant program, which awards startup costs for qualified Black, Latino, and Native American business owners, in 2020.

Luciano Alexandre—a White man—along with two other named plaintiffs, claimed Amazon’s ...