‘100% Mass Gainer’ Maker Sheds Protein Content Deception Suit

March 17, 2025, 5:44 PM UTC

Iovate Health Sciences USA Inc. convinced a federal judge to dismiss a proposed class action alleging it misrepresented the amount of protein its “100% Mass Gainer” product contained per serving.

The product label depicted an asterisk directing consumers to a disclaimer stating the stated amount of protein provided was when the powder was mixed with milk, the US District Court for the Eastern District of California said March 14.

Named plaintiff Brandon Wong alleged the protein powder was deceptively advertised as containing 60 grams of protein per serving. The product label states, in a small font, that the protein content ...

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