OpenAI’s Simo Tasked With Keeping ChatGPT Ahead of Bot Rivals (1)

With her new leadership role at OpenAI, Fidji Simo will be expected to bring to bear everything she’s learned about building customer loyalty — and navigating internal drama.

Those who know Simo, 39, credit her intense ambition, political savvy and consumer instincts for her success in the industry. Simo climbed the ranks at Meta Platforms Inc. until she ran Facebook. Later, as chief executive officer of Instacart, she transformed the grocery delivery business from a money-losing startup to a growing, profitable public company.

As OpenAI’s CEO of applications, she will have several executives reporting to her who previously reported to CEO Sam Altman, potentially ...