New York’s Algorithmic Pricing Act Challenged by Retail Group

Trade association National Retail Federation is seeking to block the implementation of a New York state law set to take effect next week, requiring retailers to tell customer that they use algorithmic pricing.

The lawsuit filed Wednesday in Manhattan federal court said the law will punish merchants that seek to find the best prices for customers and force business to adopt speech that they disagree with.

The law, known as the New York Algorithmic Pricing Disclosure Act, is set to take effect on July 8 and requires retailers using algorithms to set prices to publish a consumer-facing disclosure next ...