Developers of the anonymous messaging app Sendit improperly collected personal information from users under the age of 13 and sent provocative messages to trick kids into subscribing to premium features, a Federal Trade Commission lawsuit alleged.
Sendit’s operator, Iconic Hearts Holdings Inc., and its founder and CEO, Hunter Rice, duped users into believing they received anonymous messages from social media contacts when it’s the app that sends them, the complaint filed Monday in the US District Court for the Central District of California alleged. Sendit then lures users into buying subscriptions by falsely promising to reveal the message senders, the ...
Learn more about Bloomberg Law or Log In to keep reading:
See Breaking News in Context
Bloomberg Law provides trusted coverage of current events enhanced with legal analysis.
Already a subscriber?
Log in to keep reading or access research tools and resources.