X Hits Company Trying to ‘Bring Back’ Twitter With Trademark Suit

December 16, 2025, 9:29 PM UTC

X Corp. sued a company it said was attempting to “bring back” Twitter by launching a social media app with the same name, color scheme, and blue bird logo.

The Operation Bluebird Inc. plan’s “major flaw” is that the Twitter brand is owned by X and “is not ripe for the picking,” the social media platform said in a trademark infringement lawsuit filed against the company Tuesday in the US District Court for the District of Delaware.

Twitter rebranded as X in 2023 after Elon Musk acquired the company.

Bluebird launched its platform, “TWITTER.new” on Dec. 2, according to the ...

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