Wearable Tech Firm Sues Rival Over Fitness Tracker Design (1)

Wearable technology company Whoop Inc. told a federal court Finnish company Polar Electro Oy infringed the trade dress of its fitness band.

Polar made a “wholesale copy” of Whoop’s trade dress, including the use of a “continuous fabric band wrapped across the device to create a faceless front” and “metallic accents around the device,” Whoop said in a complaint filed Tuesday in the US District Court for the Eastern District of New York.

“The design embodied by the WHOOP Trade Dress is not a competitive necessity, as there are numerous other designs available that are equally feasible and efficient, none ...