Walmart Sued Over False Online Ad for Back Pain Relief Device

Walmart Stores Inc. allegedly paid for sponsored advertisements to direct consumers to its website, falsely saying it sells NeuroMD Medical Technologies’ back pain device, a new lawsuit said.

Walmart’s alleged false advertisement is a “classic bait and switch” since consumers find different products for sale rather than the NeuroMD device, according to the complaint filed Thursday in the US District Court for the Southern District of Florida.

NeuroMD sells, designs, and markets its Corrective Therapy Device for Back Pain directly to consumers through its website, social media, and email campaigns, the complaint said.

NeuroMD has registered trademarks for its name ...