Virgin Wins $115 Million Suit Over Branding on US Trains (1)

Billionaire Richard Branson’s Virgin Enterprises Ltd. won UK court ruling over brand rights on US trains worth about $115 million.

The company sought the amount after Brightline Holdings LLC, a Fortress Investment Group-backed trains operator in the US, abandoned its 20-year deal to use the Virgin brand less than two years after signing for it. Brightline terminated the agreement in 2020 alleging the Virgin brand “repelled customers, investors and employees” from its rail business.

“Brightline has failed to prove that the brand had ceased to be a brand of international high repute,” Judge Mark Pelling said in ...