Victoria’s Secret Sued Over Website Browsing Reminder Patent

Victoria’s Secret & Co. was hit with patent infringement allegations in Texas federal court over its namesake brand’s website reminding shoppers of items they previously considered.

The retailer’s website uses a method that gives “Pick Up Where You Left Off” reminders to customers once they move on to another browsing page, according to a complaint filed by Rocog IP LLC in the US District Court for the Western District of Texas on Monday.

Rocog IP accused Victoria’s Secret of using similar methods as US Patent No. 7,296,062 on its website by tracking data previously viewed by consumers and moving the ...