U.S. Chamber of Commerce Launches ‘IP Delivers’ Campaign

July 31, 2012, 4:00 AM UTC

The U.S. Chamber of Commerce’s Global Intellectual Property Center (GIPC) announced the launch of its “IP Delivers” campaign at a July 30 event in Washington, D.C.

Catering to business owners and policy makers, IP Delivers is an educational campaign that highlights the need for intellectual property and its role in the development of economies around the world, GIPC Director of International Intellectual Property Aaron Smethurst told BNA after the event.

David Hirschmann, president of GIPC, kicked off the launch event by discussing the need for such an initiative.

After noting that the benefits of IP protection are not universally understood, ...

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