Under Armour Wins Trademark Suit Over Use of ‘Life’s Armour’

Under Armour Inc. won a trademark infringement suit against a company that sells “stylish fitness apparel,” vitamins, and supplements under the name “Life’s Armour,” after the defendant, Exclusive Innovations Inc., failed to appear in a Maryland federal court to defend the claims.

Under Armour sufficiently alleged that it owns a valid mark, that Exclusive used the mark without Under Armour’s authorization in connection with the sale of its goods, and that its use of the mark is likely to confuse consumers, the U.S. District Court for the District of Maryland said.

Under Armour owns several valid, registered marks, including the ...