Luxury brand Christian Louboutin faces a dilemma over how to address former President Donald Trump’s new red-bottomed sneakers: challenge Trump and risk politically charged backlash, or sit idly by and endanger the trademark protection of its iconic red soles.
Trump appeared Saturday at Sneaker Con to launch the new “Never Surrender High-Top” sneakers, which are Trump-branded and gold with a bright red sole. The announcement was quickly followed by social media posts commenting on the similarities between the shoes’ red soles and those of Christian Louboutin, a brand with a history of lawsuits enforcing its trademark-protected red soles.
“There ...
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