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Trump-It Package Opener Loses Trademark Bid for Evoking Trump

Feb. 12, 2020, 9:07 PM

Logos for “Trump-It” package openers—featuring hair resembling President Donald Trump’s—can’t get registered as trademarks because they reference him without his involvement, a trademark tribunal ruled.

ADCO Industries – Technologies LP, a Dallas-based company that makes packaging machinery and systems, argued no “reasonably minded consumers of ordinary intelligence” would presume a connection to the president.

But a trademark that clearly identifies a person without permission can’t be registered, and ADCO acknowledged that its logos referenced Trump as well as his fame, the Trademark Trial and Appeal Board said Tuesday.

The decision demonstrates that marks attempting to trade on the name of...

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