TikTok in Fresh Push to Convince Regulators It Protects Data (3)

ByteDance Ltd.-owned TikTok wants to convince European governments that it is an industry leader in data protection, rather than a Chinese-owned app that warrants the wave of bans across the continent.

The company outlined plans on Wednesday to build three European data centers to store information on TikTok’s 150 million users in the region locally with the help of an independent third company that will oversee data access controls. Once operational, the data centers will cost the company €1.2 billion ($1.3 billion) annually.

Similar to the company’s Project Texas in the US, TikTok’s Project Clover is meant to ...