TikTok Creators Turn to Lawyers to Navigate Looming US Ban (1)

Jan. 16, 2025, 11:07 PM UTCUpdated: Jan. 17, 2025, 3:24 PM UTC

Attorneys for creators profiting from posts on TikTok Inc.'s video-sharing app are developing strategies to renegotiate brand deals ahead of the Chinese-owned social media giant’s scheduled US ban this weekend.

ByteDance Ltd.’s TikTok faces a deadline of Jan. 19 to find a US buyer or cease operating in the country, and the Supreme Court Friday upheld the law signed by President Joe Biden in April imposing the ban. Barring an 11th-hour reprieve, tech companies starting this weekend would face massive fines for hosting the app, and TikTok’s attorney told the high court the platform would “go dark” if the law ...

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