Taco Bell Launches Bid to Cancel ‘Taco Tuesday’ Trademarks (1)

May 16, 2023, 4:37 PM UTCUpdated: May 16, 2023, 7:25 PM UTC

Taco Bell Corp. filed two legal petitions to cancel federal trademark registrations for the phrase “Taco Tuesday” as part of a new “liberation” campaign the company rolled out on Tuesday.

“Since 1989, ‘Taco Tuesday’ has been registered as a trademark, creating potential legal consequences for those that want to use the phrase,” the company said in an announcement.

The legal petitions ask a tribunal within the US Patent and Trademark Office to cancel trademark registrations for the phrase owned by Gregory Hotel Inc. and Spicy Seasonings LLC, which operates the Taco John’s restaurant franchise.

The petitions argue that “Taco ...

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