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Stone Brewing Ordered to Stop Using ‘Juicy’ Slogan on Beer Boxes

April 21, 2022, 10:27 PM

Stone Brewing Co. can “sell off” its Hazy IPA already on shelves in boxes that feature the slogan “Keep It Juicy,” but only if the craft-beer maker strives to cover every package bearing the registered trademark Sycamore Brewing LLC says it “ripped off” to dupe consumers, a federal judge ruled.

Stone can’t use the slogan and mark, or anything confusingly similar, on its Hazy IPA packaging until Sycamore’s infringement suit is resolved, according to Judge Frank D. Whitney’s order Thursday in the U.S. District Court for the Western District of North Carolina.

He called the similarity of the marks “astounding, ...