Stick-Figure Logo Doesn’t Infringe ‘X’ Cigar Mark, Court Says

A vape company can register a stick figure logo that a cigar company argued would cause confusion with its registered “X” trademark, the Federal Circuit affirmed in a precedential ruling.

Fuente Marketing Ltd. failed to undermine a Trademark Trial and Appeal Board ruling that Vaporous Technologies LLC’s logo won’t likely confuse consumers, the US Court of Appeals for the Federal Circuit said Wednesday. The board was justified in finding the circle representing a head above the X is “not a minor or unnoticeable feature,” comprising about a fifth of the mark, and left a distinct commercial impression.

Judge Todd ...