Starbucks Feuds With Coffee Company Over Siren Logo Trademark

Starbucks Corp. accused an online coffee company of continuing to infringe its famous siren logo trademarks even after an administrative tribunal denied the smaller brand’s trademark registration.

The coffee giant claims Mountains and Mermaids LLC has infringed the company’s trademark by using the “Siren’s Brew” mark to promote its coffee beans, according to a complaint filed May 10 in the US District Court for the Southern District of New York. Customers have “come to recognize the Starbucks logo as a ‘siren,’” and associate the logo of the mythological sea creature with the company, Starbucks argued.

The two companies previously butted ...