SMU Accused of Ripping Off Texas Hip Hop Brand’s ‘Triple D’ Logo

Oct. 30, 2023, 7:49 PM UTC

Southern Methodist University allegedly incorporated a hip-hop clothing brand’s distinctive “triple D” logo into certain designs on the college’s football helmets, apparel and fan merchandise without permission, according to a lawsuit in Dallas federal court.

Triple D Gear LLC accused Dallas-based SMU of ripping off its design, which features three capital “D"s nested inside each other, when it updated the school’s logo several years ago, according to a complaint filed Friday in the US District Court for the Northern District of Texas.

The allegedly infringing SMU logo features a silhouette of the school’s running mustang mascot superimposed over three nested ...

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