Shein Accuses Temu of Massive Copyright, Trademark Theft (1)

Fast-fashion retailer Shein accused e-commerce rival Temu of organizing a “coordinated scheme” of intellectual property violations including trade secret theft, counterfeiting, and trademark and copyright infringement, in a federal lawsuit expanding the legal fight between the competitors.

Temu stole product designs, posed as Shein in advertisements and on the social media platform X, and pillaged information on top-selling items and pricing information, according to the complaint filed Monday in the US District Court for the District of Columbia. Temu also copied promotional photographs of Shein products, embedded Shein’s trademarks on some of its webpages, and asked influencers to make false ...