Lil Nas X ‘Satan Shoes’ Spark Nike Suit Against Design Studio (1)

Nike Inc. is suing a Brooklyn design studio that allegedly collaborated with rap artist Lil Nas X for selling customized Nike Air Max 97 shoes altered to feature a satanic theme, according to a lawsuit filed Monday in the Eastern District of New York.

By selling the “Satan Shoes,” MSCHF Product Studio has created a “likelihood of injury to Nike’s business reputation and goodwill,” the trademark infringement lawsuit alleges.

MSCHF has also caused a “likelihood of consumer confusion, mistake, and deception as to the source of origin or relationship of Nike’s products and MSCHF’s Satan Shoes, and has otherwise competed ...