Samsung Wins Trademark Trial Over Use of ‘S10’ Name for Phones

Samsung Electronics Co. Ltd. convinced a Los Angeles federal jury on Friday that its use of the name “S10" for its long running line of Galaxy S smartphones doesn’t infringe the trademark of a talent management agency called S10.

S10 Entertainment and Media LLC argued that Samsung undertook an advertising campaign for the Galaxy S10 line that targeted the music industry and caused consumers to incorrectly believe that the two brands are associated.

The complaint filed in 2021 in the Central District of California said Samsung’s use of the trademark caused “reverse confusion,” a case where Samsung—a junior user of ...