Saks Sued for Allegedly Infringing ‘Endless Summer’ Trademarks

Jan. 13, 2020, 3:13 PM UTC

The owners of intellectual property related to the 1966 surf documentary “Endless Summer” sued Hudson’s Bay Co. in Los Angeles federal court based on Saks Fifth Avenue ads that allegedly infringed their trademarks and copyrights.

Saks misused the “Endless Summer” name and its poster’s famous depiction of a “magenta sky and orange foreground bisected by a hyper-saturated yellow half-sun, overlaid with silhouetted figures,” the Jan. 10 complaint says.

Bruce Brown Films LLC said that a Beverly Hills Saks Fifth Avenue “decorated its store with Plaintiff’s trademarks, trade dress and copyrighted Endless Summer film poster,” and that Saks also uses the ...

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