Sacha Baron Cohen Sues Cannabis Company for Use of ‘Borat’ Image

Sacha Baron Cohen sued a Massachusetts cannabis company, saying it infringed on his copyright and misappropriated his likeness by using his ``Borat’’ character on a billboard.

Solar Therapeutics, a cannabis dispensary, displayed Borat Sagdiyev, a character Baron Cohen created and portrayed in 2006 and 2020 films, on a billboard advertising its cannabis products on a Massachusetts highway, according to the complaint filed Monday in the U.S. District Court for the District of Massachusetts. Baron Cohen and his company Please You Can Touch LLC said the billboard falsely implies that he has endorsed their products and intentionally misappropriated Baron Cohen’s likeness. ...