Rad Golf Seeks Noninfringement Ruling Against Chervò Trademarks

Rad Golf Inc. asked a federal judge to declare that it doesn’t infringe the trademarks of a luxury Italian clothing retailer covering a stylized letter “r.”

Chervò S.p.A.'s recent entry into the golf industry constitutes an improper expansion of rights and Rad Golf’s branding doesn’t infringe two of its marks, according to the lawsuit seeking declaratory judgment of noninfringement docketed Tuesday in the US District Court for the Southern District of California.

Chervò in January 2013 filed an application with the US Patent and Trademark Office seeking registration of a stylized “r” design, according to the complaint. The office allegedly ...