Social justice movements may spur some of the most compelling trademark storylines in the new year. Also ahead will be the growth of counterfeits online and a new federal trademark law.
The rebranding of Washington’s NFL franchise and Cleveland’s major league baseball team headline a broader shift of brands distancing themselves from what are seen as racist caricatures and references.
That leaves trademark practitioners to consider when and how to transition to new marks, and how to handle legacy ones. They also must figure out how to deal with trademark squatters trying to corner valuable registry real estate.
The social ...
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