News Chiefs Scurry to Stamp Out AI Chatbots as New Competitors

April 6, 2023, 12:00 PM UTC

Ask Microsoft Corp.’s new Bing chatbot about Donald Trump’s indictment and the artificial intelligence tool delivers a response that strikes fear in media executives.

The three-sentence summary seems helpful, providing links to news outlets like CNN and the Washington Post. It’s also friendly: “Is there anything else you would like me to help you with?”

But media executives see the technology, commonly known as generative AI, as a new existential threat. They worry people will find chatbot summaries of articles good enough and not visit their websites, stealing readers and advertisers, as earlier internet innovations did. And ...

Learn more about Bloomberg Law or Log In to keep reading:

See Breaking News in Context

Bloomberg Law provides trusted coverage of current events enhanced with legal analysis.

Already a subscriber?

Log in to keep reading or access research tools and resources.