Pop Warner Sues Hanes Over Trademark Use on Clothes, Search Ads

Pop Warner Little Scholars, the largest U.S. youth football organization, sued Hanesbrands Inc. and a former licensing partner in Los Angeles federal court for allegedly using the Pop Warner name without permission.

Pop Warner told the U.S. District Court for the Central District of California on Monday that Hanes’ Champion clothing brand sold Pop Warner merchandise and improperly used the name in search ads for football uniforms.

The organization says Champion’s infringing apparel is similar to the clothes that Pop Warner sells and licenses, and that Hanes is “appropriating Plaintiffs’ brand of academic and athletic excellence.”

Pop Warner also sued ...