Play-Doh Scent Registration May Serve As Trademark Model

Trademark attorneys usually handle registrations online. But the lawyer for toy maker Hasbro Inc. faced a problem that no computer could solve.

Lawyer Catherine M.C. Farrelly was trying to get a trademark registration for the iconic scent of Play-Doh, the modeling compound that has been sold as a children’s toy since 1956. The Patent and Trademark Office requires a specimen of any trademark, so the scent had to be sent. Farrelly, of Frankfurt, Kurnit, Klein & Selz PC, New York, told Bloomberg Law that she sent the application in February 2017 with a note that a box of Play-Doh was ...