PepsiCo’s Gatorlyte Launch Blocked Again Over Trademark Problems

A federal judge in Texas issued another emergency injunction preventing PepsiCo Inc. from selling or advertising its new Gatorlyte product, finding that Laboratorios Pisa SA, a Mexican company that makes Electrolit rehydration drinks, is likely to succeed in proving PepsiCo copied its packaging.

Gatorlyte likely infringes Electrolit’s rectangle-shaped bottle design and its labeling, which includes a diagonal white banner, circular “Premium Hydration” and “Scientific Formula” badges, and “prominent” product name placement, Judge Micaela Alvarez of the U.S. District Court for the Western District of Texas said.

The Feb. 27 ruling was issued less than a week after the U.S. Court ...