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Pepsi Blocked From Selling ‘Rise’ Drinks During Trademark Suit

Nov. 4, 2021, 7:59 PM

Pepsico Inc. was ordered by a federal judge in New York to stop selling “MTN DEW Rise Energy” drinks while it fights a trademark infringement suit from a maker of canned coffee beverages.

  • Rise Brewing sued Pepsico in June, alleging the new line of drinks was confusing customers and harming the former’s ability to raise money from outside investors
  • U.S. District Judge Lorna G. Schofield on Thursday granted Rise Brewing’s request for a preliminary injunction while the case is pending, saying the company has shown it is likely to suffer irreparable harm if it isn’t imposed and is likely to ...