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Penn State’s Trademark Suit Against RV Company Can Move Ahead (1)

Aug. 13, 2020, 6:00 PMUpdated: Aug. 15, 2020, 12:44 AM

The Pennsylvania State University may proceed with its trademark suit against Keystone Alternatives LLC after a federal judge dismissed one of the RV rental company’s counterclaims.

Penn State sued Keystone Alternatives, which rents recreational vehicles, over use of its GoPSUrv.com domain name. The university said Keystone’s domain infringed and diluted its “PSU” trademark, which it uses in several website URLs, including psu.edu and goPSUsports.com.

The RV company, which primarily features the GoPSUrv name rather than Keystone Alternatives on its website and in advertising, is attempting to suggest a connection with Penn State when no such affiliation exists, the university alleged. ...