Bloomberg Law
Oct. 23, 2019, 8:46 AM

Peloton’s ‘Moat’ Depends on Patent Challenges It May Not Win

Kyle Jahner
Kyle Jahner
IP Reporter

Peloton Interactive Inc.’s lawsuit against a competing exercise bike is the latest in a growing list of intellectual property battles that will help shape whether the newly-public company can profit from its $2,245 bikes and $39 monthly subscriptions.

Peloton relies heavily on its patents, trademarked brand, and use of copyrighted material to justify its lofty prices and distinguish its fusion of bikes and interactive live and recorded workouts. Looking to defend that turf, the company sued Echelon Fitness LLC this month for allegedly ripping off its patents and trade dress, after suing Flywheel Sports Inc. for patent infringement last year. ...

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