Peloton Rival Rebukes Bikemaker’s Challenge to ‘Spin’ Mark (1)

Peloton InteractiveInc.’s efforts to cancel trademarks for the words “spin” and “spinning” for exercise is doomed to fail, according to the company that’s owned the registrations on the terms for 25 years.

Peloton filed the petitions at a trademark review board within the Patent and Trademark Office last week, claiming the registrations owned by Mad Dogg Athletics Inc.are for generic terms widely used in the fitness industry.

Mad Dogg said it developed the terms in the 1990s -- long before Peloton’s founding -- and has worked to both promote the use of the words for its own products ...