Peloton Dominates Home Spinning But Rival Won’t Let It Say So

Peloton Interactive Inc. has gained cult status during Covid-19 as gyms have shut, dominating the electronic exercise bike craze and achieving its first $1 billion-sales quarter.

One thing it hasn’t been able to do: use the term “spinning.”

Peloton filed petitions this week seeking to cancel a rival’s 20-year-old U.S. trademarks for the terms “spin” and “spinning,” arguing they have become generic terms that are used to abuse in the exercise industry.

Mad Dogg Athletics Inc. has threatened trademark-infringement litigation against “countless fitness industry participants” who use the terms “spin” or “spinning,” according to Peloton’s filings with the Patent and ...