Peloton Beats App Maker’s Trademark Suit Over Its Use of Bike+

Peloton’s new stationary bike line, “Peloton Bike+,” doesn’t infringe a workout app-maker’s registered Bike+ trademark largely because the mark is conceptually weak, a California federal court said.

Consumer confusion between Peloton Interacrtive Inc.'s bikes and World Champ Tech LLC’s app is “possible but not probable” given a weak plaintiff mark and divergent marketing channels, the US District Court for the Northern District of California said. Similarity of the marks and relatedness of the goods make summary judgment “a close call,” but World Champ hadn’t meaningfully marketed its descriptive mark in years, the court said.

The Friday opinion by Magistrate Judge ...